As a longstanding leader in the industry, the pressure was mounting for its brand to be strongly positioned against competitors who were perceived as faster and more innovative. The previous identity was dampening the potential for distinction.

A brand strategy that puts Salesloft’s customers at the center, makes them the heroes, and portrays the lifestyle and journey of sales. Salesloft chose sophistication over SaaS trends and chose to prioritize photography over product visuals.

Brand Strategy. Brand Positioning. Competitive analysis. Audience evaluation. Brand Architecture. Concept development. Photography and art direction.