I’m Haley — a brand strategist who loves color, learning, and watching things grow.
The early ingredients of my work include deep listening, a voice of validation, and so much research. These are foundational aspects for me because soon enough, I will become the one who urges you to say yes to a future that doesn’t exist yet (and it’s scary!). The strength of that foundation and earned trust are keys to what’s next. Through strategy, you’ll be met with challenging questions and intentional decisions that will shape your new identity. And so, I meet clients with the empathy, confidence, and vision needed to guide and support people during moments of uncertainty and change. There are no shortcuts, but we get through it together.
My strategy work is a reflection of the many books, films, podcasts, museums, poems, artists, trips, technologies, cities, and spaces that have inspired me as a person. I advocate for diversity and new ideas, give other creatives a seat at the strategy table, talk a lot about good risks, and emphasize collaboration and consistency throughout the process. I partner with organizations who want to create meaningful stuff and share it so that when people see it, they see an alignment of their own values and potential.
“You are such a champion for our clients and know how to make them feel heard while also pushing them to be their very best. Way to lead with empathy in those situations and build trust at every opportunity. It makes the work you produce resonate even more.”
The work I love
Brands and brand strategy
Positioning
Defending change
Mentoring strategists and other creatives
Brand and product architecture
Brand messaging
Content strategy
Stakeholder interviews and involvement
Project management
Workshop facilitation
Helping to plan for the impacts of a new brand — things like business strategy, M&As, go-to-market tactics, marketing, and internal culture
“Anytime I am stuck in my own head in strategy world, Haley knows how to provide not only the optimism but critical thinking to bring me back down to earth. Thank you for being the best partner in crime that brings a rational lens to all the things. You stomp out the ANTs (automatic negative thoughts) by not only bringing good spirits, but by being constructive and teaching in a way that makes me (and all of us!) better. <3”
“This is for someone who raises all things — the bar, the roof, our hopes. And there is truly no one who does that better than Haley. Thank you for having my back, for hearing my worries, for celebrating the good, and moving through the muck, all with understanding and grace. You have raised the bar of leadership for me, and helped me raise my own expectations of myself.”
A few great clients
Agencies/Associations
